We use well-grounded research methods to collect reliable data about any desired topic or target group. This information helps you to make the right decisions and become better in what you do. We don’t confine ourselves to a specific method of data collection – we do whatever works best: scientifically proven, fair to the respondents and sustainable for the industry.
What we can learn from people’s response...
The waters of Venice have returned to a true blue, the skies of Beijing are clear of haze, and...
Have your cake and eat it, too! How we can...
The project management triangle denotes that a perfect balance of speed, quality and cost is...
How do we counter scepticism of market...
As a market researcher, it doesn’t take long to have a number of infamous quotes ringing in...
A Researcher’s Guide to Dashboards
We wrote this article to give you a better understanding of how to set up dashboards in the...
A Researcher’s Guide to In-Home-Use Tests
One of the most versatile methods for testing products is the In-Home-Use Test (IHUT).
Happy Easter
The holidays are soon upon us and it unfortunately looks like it will be a very special Easter...
A Researcher’s Guide to Online Focus Groups
Very often, we got asked how traditional focus groups can be shifted to an online methodology.
...
What can be our role as researchers in the...
We can give orientation in overly complex situations. That’s what the research industry is all...
Synergy of research methods or Do you know...
Norstat participated in Qual360 Europe recently and we want to share some of our take-aways...
Five Challenges in Data Collection when...
During the last years, customer journeys have become increasingly complex.
Norstat appoints Mats Beck as Head of...
Norstat has hired Mats Beck as Head of its newly established Strategy and M&A unit.
Norstat hires Sebastian Sorger as Managing...
The European data collection company Norstat has hired Sebastian Sorger as MD for Norstat...
Four Common Mistakes when Designing...
There are many things that can go wrong in the world of research. Bad questionnaire design...
Nine Trends in the Consumer Goods Segment to...
In this post we want to share nine trends with you that we consider highly relevant in the...
How can algorithms help us to improve data...
In this article, we’d like to explore application fields for algorithms to help us improve our...
The Frenchs’ view on the next decade
Will the decennial 2020-2030 be a source of progress or regression in the world?
Norstat hires Robert Agnew as Managing...
The European data collection company Norstat has hired Robert Agnew as MD for Norstat UK....
Special Award for Simon Gillet and Norstat...
We are very happy to announce that our Danish colleague, Simon Gillet, received a special award...
Data Quality at its Best
Very rarely buyers of sample question the quality of the data collected. We’d like to lead this...
Triton new owner of Norstat
Norstat, a pan-European leader in data collection services for market research today operates...
New Owner for Norstat
We are very happy to inform you that Norstat has a new owner, Triton Smaller Mid Cap Fund.
Norstat hires Jakob Lagerstedt as Managing...
The European data collection company Norstat has hired Jacob Lagerstedt as MD for Norstat...
How flexible is “flexible working” really?
Our colleagues form Norstat UK found this to be a key issue in this years PRCA census for which...
Marc-Antoine Jacoud has been re-elected...
Marc-Antoine Jacoud, Managing Director of Norstat France, has been re-elected board member of...
Market Research Summit 2019 - Insight in the...
This year’s theme for the MR Summit was “Insight in the Age of Machines”. With the advent of...
New technologies: threats or opportunities?
We have asked 500 adults residing in France what they think about technological progress.
Study on "Functions on Demand": Green lights...
More and more carmakers offer additional functions in the on-board electronics on a...
Travelogue from SXSW 2019
Nina Kulas, our Norwegian Country Manager, brings you the latest trends and developments in...
The French faced with environmental...
We have asked 500 adults residing in France: What are the three most worrying environmental...
Norstat at the German Online Research...
For two days, exhibitors and speakers presented innovations, trends and their latest findings...
Norstat Wins Estonian Elections
The last survey report prior to the Estonian Parliament Elections on Sunday, March 3, show...
Norstat acquires mafo.de GmbH
Norstat AS has acquired the online consumer data company mafo.de GmbH as part of its growth...
High-Tech under the Christmas Tree?
We have asked residents in France what's at the top of their wish list for Christmas, this...
What did you say? How Virtual Assistants...
Verbal communication with virtual assistants fundamentally changes the way of how people...
What moved the French people in 2018
What were the stories that touched our hearts and brought us closer together?
Who is brave enough to use Alexa?
Virtual assistants gained widespread popularity among people all over the world.
Humanizing the Digital Transformation
This week, I had the enormous pleasure to attend the ESOMAR Congress in Berlin, together with...
Who are our panellists? The importance of...
It’s not only the amount of variables that make a profiled panel valuable, it’s also the...
Panel Size - Does it really matter?
We’d like to encourage you to have a closer look at response rates and the net reach when...
The basic principles of Panel Recruitment
Who are these people who join our panel? How do they even get to know our website?
What’s the key issue of Panel Management?
There is a inherent proximity between panel management and the agile, customer centric...
Get to know our Panel Management
Especially panel managers contribute a lot to the high quality of our services
Happy Summer!
Before everyone is leaving for their holiday, we like to give you a brief update on what we...
On Media – Straight from the horse’s mouth
Norstat is a data collection specialist. That means we specialise in connecting people: namely...
Norstat UK sponsors Media Research Summit...
The second annual media research summit was another top notch offering from the MRS. The room...
Some reflections on the PRCA Census Launch
In this post Rosie shares her main take aways from this years' PRCA Events in UK with us.
Norstat Sweden acquires Concilia’s Online...
Norstat Sverige AB acquires the data collection company Concilia’s web pane
Feasibility and Panel Size: How Big is Big...
In this post we discuss how to calculate the feasibility for online projects.
When items become a victim of technological...
What items do we still own which we no longer have the means to use or play?
Virtual Reality – on the brink of going...
Virtual reality: Few people know a lot and few people know nothing, most people know a little.
...
My Highlights from SXSW 2018
SXSW is a congress packed with over 2,500 tech sessions. The number of attendees exceeded...
GOR 2018 – Impressions from Germany's...
Last week, some of our team attended the GOR in Cologne to get some input about the future of...
Why Chatbots are the next big thing in...
In the not too distant future, people may interact with computers in a completely new way.
Innovation without Technology? – Impressions...
What if we, as a research community, cannot keep up with the imperatives of the technological...
Norstat France appoints Roxane Gondamovo as...
Roxane Gondamovo joins Norstat as Senior Project Manager and will be responsible of managing...
DSI – Destination Satisfaction Index:...
The top destinations have shifted significantly within the ranking in relation to the first...
Which type of social networks user are you?
A proprietary survey by Norstat France in partnership with Adetem, Adwize and Nexize.
The first findings of DSI 2017
The first findings of DSI 2017 are now available: travellers to Bermuda are the most satisfied...
The people behind the panel: An evening with...
Norstat always endeavours to put the respondent experience first. We owe a lot to the people...
70th anniversary of ESOMAR
As every year it has been obligatory to Norstat to attend the biggest congress within the...
A gentle push over the brink
Our goal as Panel Managers at Norstat is to build relationships with our panelists that go...
Why do we need surveys when we have access...
Big data has been a buzzword now for several years, and some will say the concept has...
A Norwegian initiative to make election...
In Norway the Parliamentary Election is set for September 11. At the moment the Norwegian news...
The Volkswagen emissions scandal is still...
In cooperation with Germany’s market leader for internet new car brokerage, MeinAuto.de,...
Can we still trust the opinion polls ? An...
Speaking – Simon Atkinson from IPSOS Groundhog Day? Haven’t we been talking about...
Attitudes to Research
Much has been said about the 50+ year old voting population, the polling industry and all of...
MRS MEDIA RESEARCH SUMMIT 2017
Norstat was proud to sponsor the latest conference from the Market Research Society: The Media...
Welcome to Norstat. Our world is waiting.
I’m new to Norstat. Very new in the grand scheme of things, but I want to share with you a view...
NORSTAT FRANCE first public appearance
Our French Team was part of the “Printemps des Etudes” in Paris Last 20th and 21st...
Does CATI await the same fate as the...
A meteor may have hit Poland in 2015. In this year, the spending for online research in Poland...
Norstat Germany Introduces New Employees
Norstat Germany appoints Christina Papa as “Senior Project Consultant” and Christine Gerold as...
Who is your panelist? Ask – and validate the...
Is your company also among those whose future decisions are made more and more depending on...
Curiosity is allowed to get the better of us...
It’s been a busy month: Three conferences in as many weeks. I’ve had the pleasure...
Norstat UK makes 2 hires in London including...
Norstat has announced the Rosie Ayoub has been appointed Managing Director of Norstat UK. Remek...
Facial Coding – Is your TV commercial really...
Consumers are very much guided by their emotions. But getting a deep and cost-efficient...
Getting it Right: Sample Quality in Personal...
Whether in TV shows or commercials, we all have seen reporters who interview people in the...
IIeX: A Kaleidoscope of Fresh Ideas
IIeX in Amsterdam has always been like a kaleidoscope of fresh ideas in the industry. In this...
The UK after Brexit
IT’S IMPACT ON HR DECISION MAKERS – POLARIZED VIEWS AND A LOT OF UNCERTAINTY HR...
What’s the best Sampling Technique?
Between you and me, many researchers feel uncertain about getting sampling right. They know...
Keep calm and join our UK team!
The post <a rel="nofollow" href="http://blog.norstatgroup.com/keep-calm-join-uk-team/">Keep...
What is Data Quality? (Part 2/2)
In our last post, we have seen a theoretical framework for classifying arguments around data...
What is Data Quality? (Part 1/2)
Very often, when we talk or write about data quality in our industry, the discussion seems to...
Norstat France Expands Team
Norstat France appoints Sorina Jian as “Sales and Business Development Manager” and Sylvain Da...
Cooking with Norstat – Reviewing our Client...
This year, we set out on a culinary journey across Europe. Together with our clients, we were...
Let’s make research great again!
Last Wednesday, a lot of people all around the world woke up to a big surprise. At least in...
Changing the Method of Tracking Studies
The first rule for tracking studies is to avoid any changes to the survey methodology. Of...
Rebranding of Norstat
At the Research&Results show in Munich / Germany and the ASSIRM Congress in Milan / Italy,...
Pernille Vermedal Høgh is new sales and...
Norstat Norway has hired Pernille Vermedal Høgh as market and sales manager to meet the...
Norstat Establishes Operations in France
Norstat is starting operations in France and opens office in Paris. Norstat also announce that...
What sample size is representative?
After our last post we have received a lot of comments and questions via email. Thank you very...
Norstat Sweden Appoints Henrik Aquist as...
Henrik Åquist starts in August as the new Managing Director of Norstat Sweden. He has nearly 20...
Xavier Geoffret joins the Norstat UK team as...
Xavier Geoffret has been working in online market research since 2009 and has since gained a...
Norstat appoints Michal Junik as new...
Michal Junik starts in August as the new Managing Director of Norstat Poland. Junik brings with...
How Representative is Online Research?
Representativeness is like the El Dorado of market research: a mystical place whose existence...
AMEC Conference report 2016 – The beginning...
Tuesday, 14th June THE BEGINNING – RABBIT IN THE HEADLIGHTS. So Norstat sponsored the...
The Art of Designing Online Questionnaires
Online data collection is undeniably at the heart of our business. We have over 650,000 people...
The Anatomy of Good Decision-Making
“A wish doesn’t change anything, a decision changes everything.” (Author unknown)...
Is your questionnaire mobile friendly?
A large proportion of our respondents is using mobile devices to complete surveys. If you don’t...
Why Products should be tested in the...
During the last years it has become popular to virtually test products and packages in online...
Five Basic Principles for Writing Good...
At Norstat, we have seen all the common mistakes in questionnaire design, regardless whether...
Listening Brands: The Dawn of Data Driven...
Digital information has changed the world. In particular, it made a huge impact on advertising,...
A Donald Duck Lesson about Tracking Studies
Last week, shortly after I’ve published my “Five Easy Steps to Successfully Initiate Tracking...
Norstat Denmark appoints Tue Meier-Poulsen...
As of February 2016, Tue Meier-Poulsen is Managing Director of Norstat Denmark. Meier-Poulsen...
5 Easy Steps to Successfully Initiate...
Tracking Studies analyse the changing views of consumers over time. Even though it is the most...
Andrea Arnaud joins Norstat Italy as...
Norstat, a leading data collector in 18 European countries, has appointed Andrea Arnaud as...
New Managing Director in Norstat Lithuania
Since January 2016, Antanas Nasutavičius is the Managing Director of Norstat Lithuania....
“Being close to the people has always been...
You joined the company about one year ago and I hope you had a good time at Norstat so far....
Market Research in the Postdigital Era
It has become a tradition to speculate about the future of market research towards the end of...
This Book is Likely to Cause a Revolution in...
I am strongly convinced that my prediction is valid: This book is likely to cause a revolution...
Utilizing Usage Data in Market Research
Like the five blind men who cannot agree on what an elephant is, because each of them explored...
What’s the problem with A/B-testing?
Currently, A/B-testing is very popular, especially among companies working with data bases that...
Keeping the Right Panel Profiles is...
Today we want to shed light on the importance of panel profiles when selecting the right panel...
Change of Management in Norstat Norway
Since September 2015, Nina Kulås is the Managing Director of Norstat Norway. Kulås has several...
We rock Europe – First leg of the Norstat...
We have successfully finished the first leg of our 2015 European Tour! Nuremberg, Berlin,...
Norstat hires Francesco Renga as Country...
Norstat has appointed Francesco Renga as country manager for Norstat Italy, where he will work...
Norstat appoints Santa Plivca as Country...
Santa Plivca has been appointed as a Country Manager in Latvia. She was responsible for the...
Change of Management in Norstat Germany
Since February 2015, Marc Leimann is the Managing Director of Norstat Germany GmbH. The...
Norstat announces new CEO Knut Aasrud
Norstat, a leading provider of data collection services in Europe, announced that Knut Aasrud...
10 Recommendations for Successful Online...
This infographic provides you with our top ten recommendations for successful online research...
Operation Christmas Child – Norstat Germany
Every year Norstat Germany participates in Operation Christmas Child (Weihnachten im...
Naturally Online
This year’s workshop on the Research&Results in Munich was all about researching niche...
Norstat Summer Lounge 2014 – Hamburg –...
Hey There, Time flies… it’s been more than a week already that we’ve been „touring“ the country...
Liquid Times, Liquid Research
A few lines from Esomar 3D, June 23-25, 2013 By Dan Kvistbo, Director R&D at Norstat...
“It’s no longer a question of if or when the...
During a visit of Are in Munich, R&D Director of ODC Services, Florian Tress took the...
The Monetary Value of Good Questionnaire...
Incentives make people doing things they wouldn’t do without getting the incentive....
Why do online panels need professional...
Last week I’ve attended to the ESOMAR 3D-congress where the new guidelines for conducting...
Insight Show 2012
ODC and Norstat combined forces to participate in our very first Insight Show exhibition...
Norstat and ODC Services join forces – form...
Norstat, the leading data collector for market and social research in Northern Europe, has...
Bad panel metrics – good panel metrics
There are quite a lot of misleading panel metrics being used in our industry. People often get...
Bad Boy Matrix Question – Whatcha gonna do...
The most challenging, but also most fascinating tasks for researchers have a very clear and...
Our offering is versatile. Long story short:
Full service data solutions in online and offline.
Consulting
We advise and support you to get the best out of your research projects.
DATA COLLECTION
In-time and in the quality you expect from an industry leader.
DATA MANAGEMENT
Whether it’s cleansing, formatting or integrating data – we do it all.
DATA Reporting
From raw data to interactive dashboards.
We are proud to have worked with some of the most successful research companies, media agencies and consumer brands.
Norstat’s ability to solve problems, provide professional advice, and always be there for Psyma and our needs is simply outstanding. Their efficient client service is exactly what my business needs and are always helpful, approachable, and an absolute pleasure to work with.
Bernd Wachter, CEO Psyma Group
We are extremely satisfied. Timings are always crisp with us as we are a stock-listed company, but Norstat has never disappointed us. Paired with a lot of fun in a partnership-based customer relationship this makes Norstat our number 1 choice.
Christian Smart, Managing Director Travelzoo
We consider Norstat to be one of our key strategic partners. The quality of their services, their reliability and their samples are indeed exceptional in the market. Conducting research projects directly contributes to our bottom line via an extremely high project efficiency.
Olaf Hofmann, Managing Director Skopos Market Research
Norstat's panels are among the very best in the market - and they always deliver high quality data. The project managers are very accessible, flexible, and deliver efficiently. The good service and the reliable data delivery makes us really appreciate our cooperation with Norstat.
Lise Tangen Hansen, Business Director Market Insight & Data Analysis Carat
Norstat is our preferred fieldwork supplier. With Norstat we know that we get quick and meaningful responses and an efficient delivery of all types of research data.
Leif Henrik Husom, Managing Partner Perceptor
I’ve been working with Norstat quite often in the last year. What I appreciate the most is the quality of its panel as well as the proficiency of the team and the flexibility they have when dealing with our requests.
Anna Luciano, Research Director Ipsos Connect
