Our offering
is versatile
Full service data solutions in online and offline.
We do
data collection
Scientifically proven, fair to the respondents and sustainable for the industry.
Our methodological recommendations are based on your needs and the questions at hand, rather than our own product portfolio.
Methods

Online Data Collection
We give you access to more than 650,000 consumers in 18 European countries - pre-profiled, highly motivated and available for any digital research method of your choice.
- We recruit more than 50% of our panelists via telephone
- Our panels draw on various online and offline sources
- We only engage in active recruitment and for market research use only
- Our recruitment operates with double-opt-in process
- You won’t find public registration sites from us. They are hidden and only accessible via invitation code
- We place strict requirements on our partners and traffic quality
- Of course, we run ongoing quality assurance routines in panel recruitment and management, certified by either ISO 9001 or ISO 26362

„Norstat’s ability to solve problems, provide professional advice, and always be there for Psyma and our needs is simply outstanding. Their efficient client service is exactly what my business needs and are always helpful, approachable, and an absolute pleasure to work with.“
Bernd Wachter
CEO
Psyma Group

„Norstat's panels are among the very best in the market - and they always deliver high quality data. The project managers are very accessible, flexible, and deliver efficiently. The good service and the reliable data delivery makes us really appreciate our cooperation with Norstat.“
Lise Tangen Hansen
Business Director Market Insight & Data Analysis
Carat

„Norstat is our preferred fieldwork supplier. With Norstat we know that we get quick and meaningful responses and an efficient delivery of all types of research data.“
Leif Henrik Husom
Managing Partner
Perceptor

„Norstat has been Ennova’s preferred partner for data collection for a number of years. Norstat delivers services of a very high quality, and we are very satisfied with our cooperation.“
Claus Schmidt-Laugesen
Chief Executive Officer
Ennova A/S

„Norstat is our long-time partner with whom we have carried out a number of complex and large-scale surveys. Services provided by Norstat always have very high quality standards and it is supported by Norstat team's knowledge, professionalism and responsiveness. “
Ilze Rozenberga
Member of the board
Berg Research

„We have worked with Norstat while carrying out both quantitative and qualitative market research projects. Company employees are very responsive and receptive to our queries. I highly appreciate Norstat’s attitude towards work - every effort is made so that the end result matches my expectations.“
Santa Sanika
Market Researcher
Idea Group

„We consider Norstat to be one our key strategic partners. The quality of their services, their reliability and their samples are indeed exceptional in the market. Conducting research projects directly contributes to our bottom line via an extremely high project efficiency. “
Olaf Hofmann
Managing Director
Skopos Market Research

„I’ve been working with Norstat quite often in the last year. What I appreciate the most is the quality of its panel as well as the proficiency of the team and the flexibility they have when dealing with our requests.“
Anna Luciano
Research Director
Ipsos Connect
Available in
Austria \\ Belgium \\ Czech Republic \\ Denmark \\ Estonia \\ Finland \\ France \\ Germany \\ Italy \\ Latvia \\ Lithuania \\ Netherlands \\ Norway \\ Poland \\ Spain \\ Sweden \\ Switzerland \\ UK
Related Blog Articles
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Especially panel managers contribute a lot to the high quality of our services
Feasibility and Panel Size: How Big is Big Enough?
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A gentle push over the brink
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Every project is as individual as the client behind it.
If you want to understand how our online data collection services can support your business, get in touch with

Robert Agnew
Managing Director
robert.agnew(at)norstat.co.uk
+44 (0) 203 585 1201

Telephone Interviews
With Computer Assisted Telephone Interviewing (CATI), we allow you to draw random samples within the population of eight European countries. Thanks to our knowledgeable and experienced interviewers, we meet the highest quality standards in our field.
- We operate more than 500 CATI seats in 8 European countries
- Our CATI facilities are suited for consumer as well as B2B target groups
- They are equipped with state-of-the-art IT infrastructure for efficient interviewing
- In order to ensure consistent data quality, we continuously train our interviewers and perform ongoing supervision and quality management procedures
Available in
Denmark \\ Estonia \\ Finland Latvia \\ Lithuania \\ Norway \\ Poland \\ Russia \\ Sweden
We acknowledge ESOMARs Code of Conduct as the basis for our fieldwork. All our systems and routines are in accordance with ESOMAR rules and regulations.
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Every project is as individual as the client behind it.
Are you interested to learn how our CATI offering will help you, we are looking forward to hear from you:

Robert Agnew
Managing Director
robert.agnew(at)norstat.co.uk
+44 (0) 203 585 1201

Personal Interviews
Personal interviews can be conducted on the street, in a shopping centre, in the home or workplace of the respondent or in one of our dedicated test facilities.
- We have a network of more than 300 interviewers with modern technical equipment (e.g. iPads, Computers)
- To meet your expectations, we continuously train our interviewers
- We maintain a network of cooperating partners (e.g. shopping malls) to reach a good geographical coverage for your projects
Available in
Denmark \\ Estonia \\ Finland Latvia \\ Lithuania \\ Norway \\ Poland \\ Sweden
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Every project is as individual as the client behind it.
If you want to understand how our services can support your business, get in touch with

Robert Agnew
Managing Director
robert.agnew(at)norstat.co.uk
+44 (0) 203 585 1201

Focus Groups
Focus Groups help you to get a deep, qualitative understanding of your target group. We help you to recruit the right participants and set a warm and welcoming environment for you and your client.
- Our group host will welcome participants, moderators, observers and assist with technical and administrative tasks
- We can arrange any catering needs you may have.
- We offer recording services for your convenience
- We have a good network of skilled moderators and translation service providers in all our markets
Available in
Denmark \\ Estonia \\ Finland \\ Lithuania \\ Norway \\ Sweden
All our locations are equipped with one-way mirror, observation room, recording possibilities, WLAN, screens and microphones. In cities where we do not have our own focus group facilities on-site, we will be happy to help you find the right facilities.
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If you want to understand how our services can support your business, get in touch with

Robert Agnew
Managing Director
robert.agnew(at)norstat.co.uk
+44 (0) 203 585 1201

Mystery Shopping
Mystery shopping is part of our personal interviewing offer. The visit or contact is performed undercover by our trained Mystery Shoppers in order to get a view of the true customer experience.
Available in
Denmark \\ Estonia \\ Finland \\ Lithuania \\ Norway \\ Sweden
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robert.agnew(at)norstat.co.uk
+44 (0) 203 585 1201
Services & Products

Project Management
Every survey is unique, and our project managers are experts at tailoring projects to survey requirements. They are experienced in a wide range of survey types, and ready to help you to create exactly the right survey for you.
Here is what to expect:
- We always start by clarifying expectations so we are sure we completely understand what your delivery consists of and exactly when you need your data.
- You will benefit from our considerable experience: we will guide you and give recommendations on how best to conduct the study efficiently while ensuring high data quality.
- We carry out the fieldwork using your preferred method(s) of data collection.
- We will be updating you regularly on the progress of your study, and bringing any issues that may need your attention to you without any delay.
- Our highly competent team of data programmers are data management experts, and will clean data, weight, format or integrate different data sources to create exactly the delivery you need.
- We will deliver data in your preferred format, whether it be raw data, tables, charts or interactive dashboards.
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Robert Agnew
Managing Director
robert.agnew(at)norstat.co.uk
+44 (0) 203 585 1201

Survey Scripting
Our scripting services turn your questions into an engaging, user-friendly and intuitive online surveys, that looks great on any device.
- We continuously develop modern survey designs
- Our gamification and surveytainment approaches lead to higher respondent engagement
- Your needs will be met with tailor-made solutions by our developers
- We offer consulting for better survey design
- You benefit from innovative question types with higher response rates and increased data quality
- Our surveys are device independent and mobile friendly
Designed with mobile in mind
Worldwide mobile web adoption is growing 8x faster than web adoption did in the 1990s and early 2000s. When running your survey with Norstat, your questions are optimized for both desktop and mobile devices so your questionnaires look great on any device - may it be a Desktop PC, laptop, mobile phone or tablet.
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Robert Agnew
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robert.agnew(at)norstat.co.uk
+44 (0) 203 585 1201

Data Collection
We deliver high quality data using all methods of data collection: offline, online and passive. The common denominator is efficiency and uncompromising quality.
- We can help you reach most target groups, and have expertise on all methods of data collection.
- Our proprietary online panels allow you to conduct research with representative samples in 18 European countries.
- We are extremely serious about data quality, and have good quality checks in place on all data collection methods.
- Depending on the methods and to provide for a consistent high quality, we may help facilitate additional services to ensure that your study is in the best of hands throughout.
- You can depend on our experienced project managers to supervise the progress and quality of your study.
- We place a high emphasis on delivering the data on time and in the format of your choosing.
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Robert Agnew
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robert.agnew(at)norstat.co.uk
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Data Delivery
We offer tailor-made data delivery solutions, adapting to the requirements of your organization.
- Data Management: Whether it’s cleansing, formatting or integrating data – we do it all.
- Raw Data: We deliver raw data in any desired format to facilitate the analysis: CSV, Excel, SPSS
- Tabulation: Our tables provide you in-depth information about the results. They are particularly useful if you plan to embed the statistics into other reports and presentations.
- Charts: Visualizing your data allows you to grasp the content immediately.
-
Dashboards: Our tailor-made dashboards allow you to analyse the data wherever you are and at any time. You can also share relevant insights easily with people inside and outside your organization. (Learn more in our brochure Dapper Dashboards)

Norstat's panels are among the very best in the market - and they always deliver high quality data. The project managers are very accessible, flexible, and deliver efficiently. The good service and the reliable data delivery makes us really appreciate our cooperation with Norstat.
Lise Tangen Hansen, Business Director Market Insight & Data Analysis, Carat/Dentsu Aegis NorwayRelated Blog Articles
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Robert Agnew
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robert.agnew(at)norstat.co.uk
+44 (0) 203 585 1201

Integrated Data Services
Our integrated data services help you to bridge the knowledge gaps in your own data base, by:
- Validating and verifying the target groups that have been exposed to online ads or website categories.
- Adding data points to your data base to enhance the self-reported data from your users or clients.
- Providing seed audiences with deeply-profiled panelists to deepen your knowledge about your audiences.
- Our highly skilled developer team tailoring solutions to fulfil your data needs
- Seamless integration with your existing databases through 100% automated API solutions
- Needless to say, we always work strictly in accordance with the professional standards of our industry and comply with data protection legislation
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Robert Agnew
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robert.agnew(at)norstat.co.uk
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Audience Analytics
Digital advertising is on the rise and changing the advertising landscape rapidly. Measuring the reach and impact within your target audience is key to successfully and efficiently allocate your media spends.
Norstat‘s Audience Analytics© validates the audience reach, analyses the impact of digital advertising campaigns and helps you to significantly increase the ROI on media spent.
- Next level audience reach validation with our proprietary panels across Europe
- Gain deeper insights on your campaign impact with enhanced survey solutions
- Optimize campaigns quicker and smarter with our live reporting solutions

Norstat delivers high-quality data and keeps up with the latest market trends. We are very satisfied with our cooperation with Norstat and their flexibility towards our projects.
Claus Munch Sandvei, Head of Insight, MediaCom DenmarkRelated Blog Articles
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Robert Agnew
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robert.agnew(at)norstat.co.uk
+44 (0) 203 585 1201

Product Pilot
Product tests are an indispensable assessment for all stages of the product life cycle. Product Pilot© is the right tool, whenever product usage has to be observed in a natural environment, needs to be documented over a long period of time or when the sensory experience of using the product is important.
- Learn how users act in a natural environment
- Understand the different stages of consumer interaction with a product
- Get in-the-moment consumer feedback about the satisfaction with a product
- Discover new use cases for an existing product
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Ad-Hoc Studies
For ad-hoc or standalone studies, we help you tailor the study design in each case to solve your research problems optimally.
- We advise you on what research method and study design will best help you answer your specific research questions
- Our project managers are data collection experts, and will ensure that your study is completed time-efficiently while maintaining high data quality.
- Ad-hoc studies can quickly help you find the cause of problems, identify best practices or predict performance of new ads or products.
- For short surveys targeting a straightforward audience, our nationally representative omnibus surveys may offer an especially cost efficient solution.
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+44 (0) 203 585 1201

Tracking Studies
In an ever-accelerating business world, it becomes harder to keep pace with the dynamics or even leave an impact on the market development. We combine our rigorous quality standards with a dedicated personal service to give your tracking study a competitive edge.
We help you to...
- keep track with the general development
- observe the competitive environment
- benchmark your own performance against it
- prove the impact of your marketing spending
- learn what works best
- identify opportunities early on

We have been working with Norstat for more than a year now on national as well as international studies and are extremely satisfied. The data has a high quality and gives us valuable impulses for our company management. In addition, we note that Norstat's team discusses with us at eyeslevel and provides valuable information on project setup and study design. Timings are always crisp with us as we are a stock-listed company, but Norstat has never disappointed us. Paired with a lot of fun in a partnership-based customer relationship, this makes Norstat our number 1 choice.
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Client Panels
We can help you to build and maintain a client panel. This will allow you to interact continuously with your customers and brand advocates - an excellent means to better understanding the needs and deliver services and products that are relevant.
- Based on your target group definition, we can recruit panel members from your internal data base or external sources.
- While guiding respondents through the recruitment process, we profile them and enrich the profiles with variables from your existing database.
- Keeping panel members motivated is key for a lively community, and this is something we have considerable expertise on. We will help you maintain your panel, managing incentives and engaging with passive members.
- Our highly skilled support team will help keep your panel satisfied and motivated.
- The technical infrastructure will be provided by us, and we will supply all sampling, fieldwork and scripting services.
- All of your panel interfaces can of course be branded, from surveys to e-mail invites and dashboards.
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Robert Agnew
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+44 (0) 203 585 1201
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