Our offering
is versatile

Online Data Collection

We give you access to more than 650,000 consumers in 18 European countries - pre-profiled, highly motivated and available for any digital research method of your choice.

• We recruit more than 50% of our panelists via telephone
• Our panels draw on various online and offline sources
• We only engage in active recruitment and for market research use only
• Our recruitment operates with double-opt-in process
• You won’t find public registration sites from us. They are hidden and only accessible via invitation code
• We place strict requirements on our partners and traffic quality
• Of course, we run ongoing quality assurance routines in panel recruitment and management, certified by either ISO 9001 or ISO 20252:2019

Available in

Austria \\ Belgium \\ Czech Republic \\ Denmark \\ Estonia \\ Finland \\ France \\ Germany \\ Italy \\ Latvia \\ Lithuania \\ Netherlands \\ Norway \\ Poland \\ Spain \\ Sweden \\ Switzerland \\ UK

Telephone Interviews

With Computer Assisted Telephone Interviewing (CATI), we allow you to draw random samples within the population of eight European countries. Thanks to our knowledgeable and experienced interviewers, we meet the highest quality standards in our field.

• We operate more than 500 CATI seats in 8 European countries
• Our CATI facilities are suited for consumer as well as B2B target groups
• They are equipped with state-of-the-art IT infrastructure for efficient interviewing
• In order to ensure consistent data quality, we continuously train our interviewers and perform ongoing supervision and quality management procedures

Available in

Denmark \\ Estonia \\ Finland Latvia \\ Lithuania \\ Norway \\ Poland \\ Russia \\ Sweden

We acknowledge ESOMARs Code of Conduct as the basis for our fieldwork. All our systems and routines are in accordance with ESOMAR rules and regulations.

Personal Interviews

Personal interviews can be conducted on the street, in a shopping centre, in the home or workplace of the respondent or in one of our dedicated test facilities.

• We have a network of more than 300 interviewers with modern technical equipment (e.g. iPads, Computers)
• To meet your expectations, we continuously train our interviewers
• We maintain a network of cooperating partners (e.g. shopping malls) to reach a good geographical coverage for your projects

Available in

Denmark \\ Estonia \\ Finland Latvia \\ Lithuania \\ Norway \\ Poland \\ Sweden

Focus Groups

Focus Groups help you to get a deep, qualitative understanding of your target group. We help you to recruit the right participants and set a warm and welcoming environment for you and your client.

• Our group host will welcome participants, moderators, observers and assist with technical and administrative tasks
• We can arrange any catering needs you may have.
• We offer recording services for your convenience
• We have a good network of skilled moderators and translation service providers in all our markets

Available in

Denmark \\ Estonia \\ Finland \\ Lithuania \\ Norway \\ Sweden

All our locations are equipped with one-way mirror, observation room, recording possibilities, WLAN, screens and microphones. In cities where we do not have our own focus group facilities on-site, we will be happy to help you find the right facilities.

Mystery Shopping

Mystery shopping is part of our personal interviewing offer. The visit or contact is performed undercover by our trained Mystery Shoppers in order to get a view of the true customer experience.

Available in

Denmark \\ Estonia \\ Finland \\ Lithuania \\ Norway \\ Sweden

Project Management

Every survey is unique, and our project managers are experts at tailoring projects to survey requirements. They are experienced in a wide range of survey types, and ready to help you to create exactly the right survey for you.

Here is what to expect:

• We always start by clarifying expectations so we are sure we completely understand what your delivery consists of and exactly when you need your data.
• You will benefit from our considerable experience: we will guide you and give recommendations on how best to conduct the study efficiently while ensuring high data quality.
• We carry out the fieldwork using your preferred method(s) of data collection.
• We will be updating you regularly on the progress of your study, and bringing any issues that may need your attention to you without any delay.
• Our highly competent team of data programmers are data management experts, and will clean data, weight, format or integrate different data sources to create exactly the delivery you need.
• We will deliver data in your preferred format, whether it be raw data, tables, charts or interactive dashboards.

Survey Scripting

Our scripting services turn your questions into an engaging, user-friendly and intuitive online surveys, that looks great on any device.

• We continuously develop modern survey designs
• Our gamification and surveytainment approaches lead to higher respondent engagement
• Your needs will be met with tailor-made solutions by our developers
• We offer consulting for better survey design
• You benefit from innovative question types with higher response rates and increased data quality
• Our surveys are device independent and mobile friendly

Designed with mobile in mind

Worldwide mobile web adoption is growing 8x faster than web adoption did in the 1990s and early 2000s. When running your survey with Norstat, your questions are optimized for both desktop and mobile devices so your questionnaires look great on any device - may it be a Desktop PC, laptop, mobile phone or tablet.

Data Collection

We deliver high quality data using all methods of data collection: offline, online and passive. The common denominator is efficiency and uncompromising quality.

• We can help you reach most target groups, and have expertise on all methods of data collection.
• Our proprietary online panels allow you to conduct research with representative samples in 18 European countries.
• We are extremely serious about data quality, and have good quality checks in place on all data collection methods.
• Depending on the methods and to provide for a consistent high quality, we may help facilitate additional services to ensure that your study is in the best of hands throughout.
• You can depend on our experienced project managers to supervise the progress and quality of your study.
• We place a high emphasis on delivering the data on time and in the format of your choosing.

Data Delivery

We offer tailor-made data delivery solutions, adapting to the requirements of your organization.

• Data Management: Whether it’s cleansing, formatting or integrating data – we do it all.
• Raw Data: We deliver raw data in any desired format to facilitate the analysis: CSV, Excel, SPSS
• Tabulation: Our tables provide you in-depth information about the results. They are particularly useful if you plan to embed the statistics into other reports and presentations.
• Charts: Visualizing your data allows you to grasp the content immediately.
• Dashboards: Our tailor-made dashboards allow you to analyse the data wherever you are and at any time. You can also share relevant insights easily with people inside and outside your organization. (Learn more in our brochure Dapper Dashboards)
  

Integrated Data Services

Our integrated data services help you to bridge the knowledge gaps in your own data base, by:

• Validating and verifying the target groups that have been exposed to online ads or website categories.
• Adding data points to your data base to enhance the self-reported data from your users or clients.
• Providing seed audiences with deeply-profiled panelists to deepen your knowledge about your audiences.
• Our highly skilled developer team tailoring solutions to fulfil your data needs
• Seamless integration with your existing databases through 100% automated API solutions
• Needless to say, we always work strictly in accordance with the professional standards of our industry and comply with data protection legislation

Audience Analytics

Digital advertising is on the rise and changing the advertising landscape rapidly. Measuring the reach and impact within your target audience is key to successfully and efficiently allocate your media spends.

Norstat‘s Audience Analytics© validates the audience reach, analyses the impact of digital advertising campaigns and helps you to significantly increase the ROI on media spent.

• Next level audience reach validation with our proprietary panels across Europe
• Gain deeper insights on your campaign impact with enhanced survey solutions
• Optimize campaigns quicker and smarter with our live reporting solutions

Product Pilot

Product tests are an indispensable assessment for all stages of the product life cycle. Product Pilot© is the right tool, whenever product usage has to be observed in a natural environment, needs to be documented over a long period of time or when the sensory experience of using the product is important.

• Learn how users act in a natural environment
• Understand the different stages of consumer interaction with a product
• Get in-the-moment consumer feedback about the satisfaction with a product
• Discover new use cases for an existing product

Ad-Hoc Studies

For ad-hoc or standalone studies, we help you tailor the study design in each case to solve your research problems optimally.

• We advise you on what research method and study design will best help you answer your specific research questions
• Our project managers are data collection experts, and will ensure that your study is completed time-efficiently while maintaining high data quality.
• Ad-hoc studies can quickly help you find the cause of problems, identify best practices or predict performance of new ads or products.
• For short surveys targeting a straightforward audience, our nationally representative omnibus surveys may offer an especially cost efficient solution.

Tracking Studies

In an ever-accelerating business world, it becomes harder to keep pace with the dynamics or even leave an impact on the market development. We combine our rigorous quality standards with a dedicated personal service to give your tracking study a competitive edge.

We help you to...

• keep track with the general development
• observe the competitive environment
• benchmark your own performance against it
• prove the impact of your marketing spending
• learn what works best
• identify opportunities early on

Client Panels

We can help you to build and maintain a client panel. This will allow you to interact continuously with your customers and brand advocates - an excellent means to better understanding the needs and deliver services and products that are relevant.

• Based on your target group definition, we can recruit panel members from your internal data base or external sources.
• While guiding respondents through the recruitment process, we profile them and enrich the profiles with variables from your existing database.
• Keeping panel members motivated is key for a lively community, and this is something we have considerable expertise on. We will help you maintain your panel, managing incentives and engaging with passive members.
• Our highly skilled support team will help keep your panel satisfied and motivated.
• The technical infrastructure will be provided by us, and we will supply all sampling, fieldwork and scripting services.
• All of your panel interfaces can of course be branded, from surveys to e-mail invites and dashboards.

Norstat Dashboards

Control the act of accessing, analyzing and reporting data with an intuitive interface. Obtain a comprehensive overview for your business, monitor your KPIs in one place and make more informed decisions.

• You can access, analyse and report data with an intuitive interface and get all KPIs in one place
• Share information with colleagues and clients
• Export all dashboards in a PDF or PNG format