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News
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Most popularWhy do we need surveys when we have access to so much data?
Big data has been a buzzword now for several years, and some will say the concept has disappointed in delivering the revolution to business it has…
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What’s the best Sampling Technique?
Many researchers feel uncertain about getting sampling right.
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Utilizing Usage Data in Market Research
Market research can describe parts of reality very accurately but is sometimes unable to see the big picture.
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