Our offering
is versatile

Full service data solutions in online and offline.

We do
data collection

Scientifically proven, fair to the respondents and sustainable for the industry.

Our methodological recommendations are based on your needs and the questions at hand, rather than our own product portfolio.



Online Data Collection

We give you access to more than 650,000 consumers in 18 European countries - pre-profiled, highly motivated and available for any digital research method of your choice.


„Norstat’s ability to solve problems, provide professional advice, and always be there for Psyma and our needs is simply outstanding. Their efficient client service is exactly what my business needs and are always helpful, approachable, and an absolute pleasure to work with.“

Bernd Wachter
Psyma Group

„Norstat's panels are among the very best in the market - and they always deliver high quality data. The project managers are very accessible, flexible, and deliver efficiently. The good service and the reliable data delivery makes us really appreciate our cooperation with Norstat.“

Lise Tangen Hansen
Business Director Market Insight & Data Analysis

„Norstat is our preferred fieldwork supplier. With Norstat we know that we get quick and meaningful responses and an efficient delivery of all types of research data.“

Leif Henrik Husom
Managing Partner

„Norstat has been Ennova’s preferred partner for data collection for a number of years. Norstat delivers services of a very high quality, and we are very satisfied with our cooperation.“

Claus Schmidt-Laugesen
Chief Executive Officer
Ennova A/S

„Norstat is our long-time partner with whom we have carried out a number of complex and large-scale surveys. Services provided by Norstat always have very high quality standards and it is supported by Norstat team's knowledge, professionalism and responsiveness. “

Ilze Rozenberga
Member of the board
Berg Research

„We have worked with Norstat while carrying out both quantitative and qualitative market research projects. Company employees are very responsive and receptive to our queries. I highly appreciate Norstat’s attitude towards work - every effort is made so that the end result matches my expectations.“

Santa Sanika
Market Researcher
Idea Group

„We consider Norstat to be one our key strategic partners. The quality of their services, their reliability and their samples are indeed exceptional in the market. Conducting research projects directly contributes to our bottom line via an extremely high project efficiency. “

Olaf Hofmann
Managing Director
Skopos Market Research

„I’ve been working with Norstat quite often in the last year. What I appreciate the most is the quality of its panel as well as the proficiency of the team and the flexibility they have when dealing with our requests.“

Anna Luciano
Research Director
Ipsos Connect

Available in

Austria \\ Belgium \\ Czech Republic \\ Denmark \\ Estonia \\ Finland \\ France \\ Germany \\ Italy \\ Latvia \\ Lithuania \\ Netherlands \\ Norway \\ Poland \\ Spain \\ Sweden \\ Switzerland \\ UK

Telephone Interviews

With Computer Assisted Telephone Interviewing (CATI), we allow you to draw random samples within the population of eight European countries. Thanks to our knowledgeable and experienced interviewers, we meet the highest quality standards in our field.

Available in

Denmark \\ Estonia \\ Finland Latvia \\ Lithuania \\ Norway \\ Poland \\ Russia \\ Sweden

We acknowledge ESOMARs Code of Conduct as the basis for our fieldwork. All our systems and routines are in accordance with ESOMAR rules and regulations.

Personal Interviews

Personal interviews can be conducted on the street, in a shopping centre, in the home or workplace of the respondent or in one of our dedicated test facilities.

Available in

Denmark \\ Estonia \\ Finland Latvia \\ Lithuania \\ Norway \\ Poland \\ Sweden

Focus Groups

Focus Groups help you to get a deep, qualitative understanding of your target group. We help you to recruit the right participants and set a warm and welcoming environment for you and your client.

Available in

Denmark \\ Estonia \\ Finland \\ Lithuania \\ Norway \\ Sweden

All our locations are equipped with one-way mirror, observation room, recording possibilities, WLAN, screens and microphones. In cities where we do not have our own focus group facilities on-site, we will be happy to help you find the right facilities.

Mystery Shopping

Mystery shopping is part of our personal interviewing offer. The visit or contact is performed undercover by our trained Mystery Shoppers in order to get a view of the true customer experience.

Available in

Denmark \\ Estonia \\ Finland \\ Lithuania \\ Norway \\ Sweden

Services & Products

Services & Products

Project Management

Every survey is unique, and our project managers are experts at tailoring projects to survey requirements. They are experienced in a wide range of survey types, and ready to help you to create exactly the right survey for you.

Here is what to expect:

Survey Scripting

Our scripting services turn your questions into an engaging, user-friendly and intuitive online surveys, that looks great on any device.

Designed with mobile in mind

Worldwide mobile web adoption is growing 8x faster than web adoption did in the 1990s and early 2000s. When running your survey with Norstat, your questions are optimized for both desktop and mobile devices so your questionnaires look great on any device - may it be a Desktop PC, laptop, mobile phone or tablet.

Data Collection

We deliver high quality data using all methods of data collection: offline, online and passive. The common denominator is efficiency and uncompromising quality.

Data Delivery

We offer tailor-made data delivery solutions, adapting to the requirements of your organization.


Norstat's panels are among the very best in the market - and they always deliver high quality data. The project managers are very accessible, flexible, and deliver efficiently. The good service and the reliable data delivery makes us really appreciate our cooperation with Norstat.

Lise Tangen Hansen, Business Director Market Insight & Data Analysis, Carat/Dentsu Aegis Norway

Integrated Data Services

Our integrated data services help you to bridge the knowledge gaps in your own data base, by:

Audience Analytics

Digital advertising is on the rise and changing the advertising landscape rapidly. Measuring the reach and impact within your target audience is key to successfully and efficiently allocate your media spends.

Norstat‘s Audience Analytics© validates the audience reach, analyses the impact of digital advertising campaigns and helps you to significantly increase the ROI on media spent.


Norstat delivers high-quality data and keeps up with the latest market trends. We are very satisfied with our cooperation with Norstat and their flexibility towards our projects.

Claus Munch Sandvei, Head of Insight, MediaCom Denmark

Product Pilot

Product tests are an indispensable assessment for all stages of the product life cycle. Product Pilot© is the right tool, whenever product usage has to be observed in a natural environment, needs to be documented over a long period of time or when the sensory experience of using the product is important.

Ad-Hoc Studies

For ad-hoc or standalone studies, we help you tailor the study design in each case to solve your research problems optimally.

Tracking Studies

In an ever-accelerating business world, it becomes harder to keep pace with the dynamics or even leave an impact on the market development. We combine our rigorous quality standards with a dedicated personal service to give your tracking study a competitive edge.

We help you to...


We have been working with Norstat for more than a year now on national as well as international studies and are extremely satisfied. The data has a high quality and gives us valuable impulses for our company management. In addition, we note that Norstat's team discusses with us at eyeslevel and provides valuable information on project setup and study design. Timings are always crisp with us as we are a stock-listed company, but Norstat has never disappointed us. Paired with a lot of fun in a partnership-based customer relationship, this makes Norstat our number 1 choice.

Christian Smart, Managing Director, Travelzoo

Client Panels

We can help you to build and maintain a client panel. This will allow you to interact continuously with your customers and brand advocates - an excellent means to better understanding the needs and deliver services and products that are relevant.

Norstat Dashboards

Control the act of accessing, analyzing and reporting data with an intuitive interface. Obtain a comprehensive overview for your business, monitor your KPIs in one place and make more informed decisions.

Special Products

Special Products

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